Below is a smattering of different work from different places that didn’t quite hit the cutting room floor, but still makes me smile after all this time.
Lyft Mono
We took our fun seriously at Lyft. Like in 2017, when we spoofed the tech industry (ourselves included) by introducing the latest in tech wearables – Mono. The first autonomous ride-hailing device.
Prank Mode
April Fools 2016 was a sneaky one, especially if you happened to be former Golden State Warrior, Festus Ezeli. Poor Festus...
NBA x DoorDash
When it comes to the NBA Finals, the mood is real. And as official partners of the NBA, DoorDash wanted to show there was food for every mood.
Lyft’s Origin Story
Getting the chance to tell Lyft's origin story is great. Getting David Koechner to narrate that story? Well, that's almost too good to be true. Almost.
(It didn't hurt that the founders were great sports on our approach)
To all the bean counters,
This one’s for you.
We set out to make a piece of content dedicated to one audience – announcing our recognition program for Instacart’s shopper community – then thought why not try to re-edit it to see if we could make content for an entirely different audience? What started as an anthemic piece for our shopper community then became mid-funnel DRTV spots for our customer audience. More bang, less buck.
The original content we produced specifically for shoppers, announcing our new rewards program. Below are the different versions we created for our customer audience.
A :30 film aimed at reinforcing shopper’s attention to detail - shopper’s shop for customers like customers would shop for themselves.
A :30 film letting customers know that shoppers understand that the items they are shopping for are more than just items. They lead to so much more.
A :15 cutdown of the above.
A :15 cutdown of the above.
Cool Ranch DLT
Back in the day this thing was all the rage, before it was even a thing. We found fun and interesting ways to put it in the hands of rabid fans.
The Charlotte Show
Picture this: It's April 2020 and you've just realized your kids aren't going back to school any time soon. But you have an iPhone, iMovie, and a kid who ain’t afraid of the camera.
Introducing The Charlotte Show
Calling All Interns
Story goes, Bill Murray had a hotline where you’d leave him a message asking him to do something and, if crazy enough, apparently he’d do it. That was the genesis of this activation (which totally worked since we hired on the two interns we found through this process).
