Dasher Brand
We were able to evolve the Dasher brand from tired photography, basic illustrations, and generic value props (used ad nauseam in the gig economy) to something truly unique and exciting. Below is just a sample of what we built for the Dasher community.
Dash Now
When consumer demand was at an all-time high, we needed to crank Dasher supply up to 11. So we created the spots below in an attempt to do just that.
Dasher Central
The Dasher brand was in desperate need of an overhaul. So we created Dasher Central, THE hub for all things Dasher, including clarity on pay, a perspective on the gig economy, perks and discounts, as well as spotlighting Dashers with incredible stories.
Happy HALidays
We know that most of the gig workers use the gig as a side hustle. And DoorDash wanted to celebrate all the wonderful things our Dashers did in between the dash. Like Hal, who happens to a successful jazz musician (who used money from Dashing to fund a studio album). We worked with Hal to create a wonderful little Holiday ditty.
April 2020 :|
When the world came to a screeching halt for most of us, the Dasher community kept going. They delivered meals, groceries, and basic necessities to those who couldn’t or wouldn’t leave their homes. So we created two different videos to show our appreciation, one directly to Dashers and one to the DoorDash community.
A simple, heartfelt thank you to the Dasher community.
We wanted to share our gratitude towards Dashers to the entire DoorDash community.