THE CULDESAC BRAND

Culdesac is building car-free communities designed for connection. I developed the brand guidelines that align voice, tone, and visual identity across every channel—from internal teams to public campaigns.

Before this work, messaging and creative lacked cohesion. We established a clear voice, defined tone by audience, and created a scalable identity system including logos, color, type, illustration, and photography guidelines.

The result: a brand as intentional and inviting as the neighborhoods Culdesac builds.