THE DOORDASH BRAND
When I joined the brand there was no source of truth, no best practices, no perspective on the Oxford comma (gasp!) That’s when I knew I had my work cut out for me. Below is the result of countless hours, scrutiny, and some pretty darn good guardrails on how to bring the DoorDash brand to life.
Dasher Brand
Dasher was always the cornerstone of the DoorDash brand, so we needed a brand book that reflected that. Working directly with the head of Dasher, we created a brand that was the envy of the industry.
