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At Instacart, I led the development of a unified brand platform that became the foundation for everything: internal studio work, marketing campaigns, product launches, and external partnerships.

Before this, the brand was scattered. Messaging overlapped, teams duplicated efforts, and the customer experience lacked clarity.

We changed that.

By aligning every team around one clear strategy, we created a brand that felt consistent, intentional, and customer-first across every touchpoint.